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The IDEAL supermarket chain offers the necessary products under its own brand name “Fair Price” at a very favorable price without loss in quality.
We carefully select manufacturers and closely monitor the product quality at every stage of production – from raw materials to finished products.

Fiero is an own brand name of the chain, represented in the middle price segment. The product quality and packaging design of Fiero is not lower than products of popular brands, but the price is 10-20% lower.

Black long leaf Indian tea granulated under the name «Golden Elephant». The aroma of excellent Indian tea is from India itself. Specially selected blend of tea, very tasty and fragrant. This tea can be called as a classic of good black tea.