The IDEAL supermarket chain offers the necessary products under its own brand name “Fair Price” at a very favorable price without loss in quality.

We carefully select manufacturers and closely monitor the product quality at every stage of production – from raw materials to finished products.

Today, “Fair Price” is about 120 products of excellent quality.

Thousands of visitors to IDEAL supermarkets appreciate the best balance between price and product quality under own brand name “Fair Price” products.