Freshness and quality
Only verified suppliers
On the shelves of our supermarkets you will always find fresh sea and river fish, chilled and frozen seafood, salmon caviar, herring, halibut, capelin, as well as fish gastronomy for every taste.
We believe that not only “sturgeon has only one freshness – the first, it is the last one” – this applies to all products that are in IDEAL supermarkets.
We buy fish cooled immediately after catching crushed ice, without the use of preservatives and chemicals. Modern irrigation systems allow us to maintain the freshness and quality of fish on our “fish island”.